Before synthetic color was invented there were only natural materials available to obtain the color for dyeing and painting. Learning about the history of colors and their origins helps us to understand their importance and purpose. Back in the days, there was so much more to color than there is today. Each one had its meaning and purpose depending on the origins and material it was extracted from.
It’s important to take care of this product with love & wash it gently with natural detergents only. Please understand that colors might change throughout the years depending on the environment they are exposed to. The idea is to involve you in the creative process of developing the garment over the years, adding your own essence to it. Your garment will grow and change with you.
AYURVASTRA[ayur- life, vastra-clothing]
This process of dyeing clothes with medicinal plants involves many days of dipping, dyeing, and seasoning fabrics. A concoction of therapeutic herbs is infused into the clothing. Initial studies have suggested that Aurvastra dyed cloth can give relief to psoriasis, eczema, and even rheumatism. Rather than applying the plant-infused water to the skin, the nourishing qualities of the plants are transferred into the fibers.
When dyeing the cloth with plants we are not only producing a beautiful color but impregnating the fibers with all the different qualities of the plant.
Tannin rich plants produce naturally antibacterial cloth. Tannins can be found in various organic materials like tea leaves, pomegranate skins, avocado stones, barks, and many more. They provide protection and resist the growth of some bacterias which makes them a great dye choice for sportswear.
The Indian system of ayurvedic medicine is steeped in 5000 years of history and has a documented tradition of dyeing cloth with medicinal plants. Traditionally, clothes were dyed in a blend of plants which each had a different virtue. It is believed that until about 100 years ago people in many parts of India were still using natural dyeing methods and would dip their clothing into herbal baths after each wash.
The intention is to change our attitude and the way we see waste. Understanding the consequences, being aware that we are the ones who decide what goes to waste, and what can be reused and redesigned. All of this is reducing our negative footprint on this earth.
Last but no least, huge THANK YOU goes to all the people who were modeling for us: Lucka Melcerová, Lucka Gomolová, Cherono, Samuel Hošek, Viktor Kuzl, Denis Kendy, Anči Kertészová, Emily Salazar, Evina Kučíková, Monik Ko, Laura Weng, Denisa Mzungu