Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products of better quality and environmental value.

We decided to use our lovely white long sleeves and give them new life. Each piece has its own purpose and story behind it. You are now becoming a part of this story, creating a symbiosis – an intimate relationship based on mutual love and care. All pieces are made from up-cycled materials intending to change your attitude & the way you perceive waste. These garments are hand-dyed with medicinal plants imbuing them with their healing properties.

The best person to do this was Kornelia Lo and her special powers. She used natural colors made out of fruits, flowers, and spices to dye the fabrics and create these magical patterns and colors.

The photographer who made this all happen was no other than our lovely Barbara Koll aka #ByBarbs, who took this project to another level.

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Before synthetic color was invented there were only natural materials available to obtain the color for dyeing and painting. Learning about the history of colors and their origins helps us to understand their importance and purpose. Back in the days, there was so much more to color than there is today. Each one had its meaning and purpose depending on the origins and material it was extracted from.

It’s important to take care of this product with love & wash it gently with natural detergents only. Please understand that colors might change throughout the years depending on the environment they are exposed to. The idea is to involve you in the creative process of developing the garment over the years, adding your own essence to it. Your garment will grow and change with you.

AYURVASTRA[ayur- life, vastra-clothing]

This process of dyeing clothes with medicinal plants involves many days of dipping, dyeing, and seasoning fabrics. A concoction of therapeutic herbs is infused into the clothing. Initial studies have suggested that Aurvastra dyed cloth can give relief to psoriasis, eczema, and even rheumatism. Rather than applying the plant-infused water to the skin, the nourishing qualities of the plants are transferred into the fibers.

When dyeing the cloth with plants we are not only producing a beautiful color but impregnating the fibers with all the different qualities of the plant.

TANNIN DYES

Tannin rich plants produce naturally antibacterial cloth. Tannins can be found in various organic materials like tea leaves, pomegranate skins, avocado stones, barks, and many more. They provide protection and resist the growth of some bacterias which makes them a great dye choice for sportswear.

MEDICINAL PLANTS

The Indian system of ayurvedic medicine is steeped in 5000 years of history and has a documented tradition of dyeing cloth with medicinal plants. Traditionally, clothes were dyed in a blend of plants which each had a different virtue. It is believed that until about 100 years ago people in many parts of India were still using natural dyeing methods and would dip their clothing into herbal baths after each wash.

FOOD WASTE

The intention is to change our attitude and the way we see waste. Understanding the consequences, being aware that we are the ones who decide what goes to waste, and what can be reused and redesigned. All of this is reducing our negative footprint on this earth.

Last but no least, huge THANK YOU goes to all the people who were modeling for us: Lucka Melcerová, Lucka Gomolová, Cherono, Samuel Hošek, Viktor Kuzl, Denis Kendy, Anči Kertészová, Emily Salazar, Evina Kučíková, Monik Ko, Laura Weng, Denisa Mzungu

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