NOWNESS is a movement for creative excellence in storytelling celebrating the extraordinary of every day. Launched in 2010, NOWNESS’s unique programming strategy has established it as the go-to source of inspiration and influence across art, design, fashion, beauty, music, food, and travel. 

On this day, 29th of April, in the celebration of the International Dance Day, the whole week they were sharing their dance-related content, mostly the Just Dance Series. We are watching them for quite some time and thought to share with you some of our favorites, but encouraging you to dive into their website for a lot more.

Lil Buck at Fondation Louis Vuitton

To mark the current exhibition at Foundation Louis Vuitton in Paris, Icons Of Modern Art: The Shchukin Collection, London-based director Andrew Margetson follows Memphis-born jookin’ dancer Lil Buck as he twists and turns past masterpieces by the likes of Picasso and Matisse.

Do the Chandelier

Ryan Heffington’s ability to create connectedness between viewer and performer has earned Sia over 207 million YouTube views for “Chandelier,” helping her to become this year’s most-dissected pop enigma. In Ms. Furler’s viral video hit, Heffington’s genius choreography was embodied by the 11-year-old dancer, Maddie Ziegler. Here, director Andrea Sisson’s bitesize monologue for NOWNESS sees the founder of LA’s Sweat Spot studio break down the routine for us with characteristically unorthodox panache

All We Can Do Is Dance: Waves

Bertrand Guerry and Thibaut Ras have found their niche: working directly with dancers and choreographers, the pair create series of videos illustrating the intensity and demanding nature of live performance. For their latest short, shot on the blustery beaches of Brittany, France, the directors collaborated with dance company Arcosm—run by dancer and choreographer Thomas Guerry and multi-instrumental composer Camille Rocailleux—who work at bringing together artists from across music and dance.


Scottish Ballet dancers Madeline Squire and Javier Andreu follow each other through the emptied Govanhill Baths in the south side of Glasgow, performing a high-energy piece originally created for four dancers, and choreographed for the screen by Sophie Laplane. With original music by British-born, Boston-based electro musician John Xela.


American choreographer Jacob Jonas, who began his career with legendary Venice Beach boardwalk dancers, the Calypso Tumblers, collaborates in this thoughtful new film with ILL-Abilities—a dance group representing the differently-abled community, basing the performance on the group’s mantra: “No excuses, no limits.”

International Dance Day is a global celebration of dance, created by the Dance Committee of the International Theatre Institute (ITI), the main partner for the performing arts of UNESCO. The event takes place every year on 29 April, which is the anniversary of the birth of Jean-Georges Noverre (1727–1810), the creator of modern ballet. The day strives to encourage participation and education in dance through events and festivals held on the date all over the world.