Patagonia is an American clothing company that markets and sells outdoor clothing. The company was founded by Yvon Chouinard in 1973 and is based in Ventura, California. Its logo is the outline of Mount Fitz Roy, the border between Chile and Argentina, in the region of Patagonia.

It is also one of a kind company that sells their products while fighting materialism and saving our planet 1% at a time. One Percent for the Planet encourages businesses to commit 1% of their annual net revenue to nonprofit charity organizations focused on conservation and sustainability. Patagonia commits 1% of its total sales to environmental groups. In 2016, Patagonia took this initiative to the next level and pledged to contribute 100% of sales from Black Friday to environmental organizations, totaling $10m. That is just to show you what kind of company we are dealing with.

Besides clothing, they are making amazing films and documentaries all related to the connection with humans and nature. Here are their latest uploads:

Fishpeople | Lives Transformed by the Sea

Fishpeople tells the stories of a unique cast of characters who have dedicated their lives to the sea. Featuring Dave Rastovich, Kimi Werner, Matahi Drollet, and more. Available for the first time online! Directed by Keith Malloy

Mountain of Storms | A Legendary Road Trip

In 1968, five friends set out on a 5,000-mile road trip in a white Ford van bound for South America. They packed surfboards, skis, and climbing gear and documented the whole trip on a 16mm Bolex camera. From Ventura, California to the first ascent on Cerro Fitz Roy, with a stop for sand skiing and 31 days in an ice cave in between, Mountain of Storms not only prefigured the modern adventure movie, but it also serves as the mythological origin story behind the Patagonia name and philosophy and informed a founding principle that would come to dominate these men’s lives for the next five decades: what’s important isn’t what you accomplished, it’s how you got there.
Featuring Yvon Chouinard, Doug Tompkins, Chris Jones, Dick Dorworth, and Lito Tejada-Flores.

DamNation | The Problem with Hydropower

This film explores the evolution of our national attitude from pride in big dams as engineering wonders to the growing awareness that our own future is bound to the life and health of wild rivers.
Produced by Matt Stoecker & Travis Rummel
Directed by Ben Knight & Travis Rummel