Patagonia is an American clothing company that markets and sells outdoor clothing. The company was founded by Yvon Chouinard in 1973 and is based in Ventura, California. Its logo is the outline of Mount Fitz Roy, the border between Chile and Argentina, in the region of Patagonia.
It is also one of a kind company that sells their products while fighting materialism and saving our planet 1% at a time. One Percent for the Planet encourages businesses to commit 1% of their annual net revenue to nonprofit charity organizations focused on conservation and sustainability. Patagonia commits 1% of its total sales to environmental groups. In 2016, Patagonia took this initiative to the next level and pledged to contribute 100% of sales from Black Friday to environmental organizations, totaling $10m. That is just to show you what kind of company we are dealing with.
Besides clothing, they are making amazing films and documentaries all related to the connection with humans and nature. Here are their latest uploads:
Fishpeople | Lives Transformed by the Sea
Fishpeople tells the stories of a unique cast of characters who have dedicated their lives to the sea. Featuring Dave Rastovich, Kimi Werner, Matahi Drollet, and more. Available for the first time online! Directed by Keith Malloy